High Street Fashion


Colourful graffiti on walls, three and four storey brick-front buildings, cutting-edge brands — Redchurch Street today is a happening spot for shoppers. Unbelievably, this East End neighbourhood of Shoreditch was once was a dodgy place that one would avoid visiting! Its transformation into a vibrant residential area and shopping haven that youngsters swear by is truly inspiring. The street is marked with both chains and homegrown labels. Apart from clothes and domestic goods, food is the main attraction here. A peek into some top stores of the street.

Purple Shop Shoreditch

Famous for hand-stitched casual clothes for infants and children, Purple Shop uses only organic fabrics for designs. The owner, Dot Gurtler, creates attires that spell comfort. Jeans with elastic waistbands and soft cotton sweatshirts with fun prints are her USPs.


Parked in a Victorian-era building, this bi-level store sells experimental clothing. It holds upcoming and established labels including 10Seiotto, Avant TOI, Forme D’expression, Isabel Benenato, Goti etc. Organza shirts or women and puffer jackets are their hotsellers.

Tracey Neuls

Tracey Neuls footwear is contemporary and individualistic. The designer is known for her well-fitting stylish shoes. She uses an assortment of fabrics, pony hair, canvas etc. for her creations. The handmade footwear is also creatively displayed on black shoelaces suspended from the ceiling. Loafers and ankle boots are a speciality.


T2 is a unique international tea store. Friendly and diverse, it offers wide range of teas and also the tools to make it. You will find some amazing fruity and floral flavours here. Also crazy blends like Ayurvedic Vata Boom, Riotous Rose and Crazy Chilli Green Chai are available.

Labour and Wait

Labour and Wait is a stylish concept store. Simple and utility friendly, it hosts a quirky mix of accessories, clothes and kitchen supplies. It wouldn’t take much convincing to pick up a beautiful screwdriver set for its packaging alone here.

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